查看完整版本: Christian Louboutin entered the Indian market exactly one year back

wujuan9e 2010-7-28 19:58

Christian Louboutin entered the Indian market exactly one year back

Well, the writing on the wall is quite clear - hedonism is rewriting the laws of economics, with luxury becoming the new necessity. Louis Vuitton and Chanel no longer turn as many heads here as they used to some time back. Even brands like Hidesign, devoted to the affordable luxury market, are gradually seeking to shift to the niche luxury segment. Escada, Christian Dior, Louis Vuitton, Jimmy Choo, Chloe, and Chanel are rubbing shoulders to catch the attention of the Indian consumer who undoubtedly has an enviable fashion quotient. A tote, a handshoe, a clutch and a sling shoe qualify to be the bare minimum wardrobe accessories for women. The men can't do without moccasins, tanned and classic patent in their collection. Most international brands are launching their new collection simultaneously in India. And if figures are any indication, there's plenty of promise there too - the India International leather fair generated $110 million worth of business this year.
Christian [url=http://www.luxuryshoesdirect.com/louboutin-classic-collection-c-1.html]Louboutin[/url] entered the Indian market exactly one year back. "We knew we had a loyal customer base in India who shopped for [url=http://www.luxuryshoesdirect.com]Christian Louboutin[/url] products internationally. So, we were confident of good prospects here. We were already doing well in the wholesale business and a liberal policy regime here felt all the more inviting," feels Francois Ganes, area manager, Christian Louboutin-Middle East and India. Ganes' optimism seems infectious. "We have seen the Indian consumer evolve over the years. Today, they are well travelled, informed and willing to pay for a good product. They are investing in accessories to compliment their look - from leather briefcases, [url=http://www.luxuryshoesdirect.com/evening-shoes-c-35.html]louboutin shoes[/url] to wallets and belts," says Shantanu Mukerji, country head,[url=http://www.luxuryshoesdirect.com]christian louboutin[/url], Zegna. Ermenegildo Zegna entered the Indian market in 1999 through the franchisee route, because "that was the only corporate structure permissible then." Now they are more than happy with the change in the regulatory environment in single-brand retail.
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查看完整版本: Christian Louboutin entered the Indian market exactly one year back